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Meet your curls where they live
SHOP
SHOP ALL
CURL CARE
CURL TOOLS
UTILITY BEAUTY SKIN
SHYFT TEXTURE ACADEMY
SHYFT TEXTURE ACADEMY
ABOUT US
ABOUT US
UNDERSTAND YOUR CURLS
Tips + Tricks
Texture and Curl Guidelines
Glossary
UTILITY BEAUTY SUPPLY
UTILITY BEAUTY SUPPLY
Account
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"Identify your texture.
Choose your climate.
Watch the magic happen when you meet your curls where they live."
- Kim Dÿkstra
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WE FORMULATE WITH A PASSION LIKE NO OTHER. WE’VE BEEN THERE AND BACK.
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